How many firms typically receive a shared MVA lead?

Three or four is the industry norm, though some vendors sell to more. Ask for the specific cap in writing; a vendor unwilling to state a number is likely selling to as many buyers as will pay.

Does exclusive mean the claimant has not spoken to another firm?

No. It means the vendor sold the record once. The claimant may have submitted forms on several sites independently. Exclusivity controls the vendor's distribution, not the claimant's behaviour.

Is a 30-day exclusive window worth paying for?

It is worth more than shared and less than true exclusivity. Most MVA cases that sign do so well inside 30 days, so the practical difference is small, but the price should reflect that the record is eventually resold.

How fast do I need to call a shared lead?

Seconds, not minutes. On shared data the buyer who dials first takes a disproportionate share of the signings, which is why shared data suits large intake teams and punishes small ones.

Exclusive vs Shared MVA Leads for Personal Injury Firms

An exclusive motor vehicle accident lead is sold to one firm; a shared lead is sold simultaneously to three or four. Shared leads look cheaper per record but convert far worse, because the claimant is called repeatedly within the same minute and the first caller usually wins. For most firms the exclusive buy produces a lower cost per signed case despite the higher headline price.

What each term actually means

These terms are used loosely across the industry, which is how buyers end up comparing quotes that are not comparable. Pin down the definition before you compare price.

Exclusive

The lead is delivered to one buyer and not resold. The important detail is the resale window: some vendors sell a lead exclusively for 30 days and then release it into a shared pool. That is a materially different product from a lead that is never resold, and it should not carry the same price.

Get the resale policy in writing. A vendor who generates their own traffic can answer this immediately; one who buys from an aggregator often cannot, because they do not control what the aggregator does with the record.

Shared

The same record is delivered to multiple buyers, usually three or four, usually within the same second. Every firm's intake team receives the alert at the same moment and begins dialling.

From the claimant's side this means four unfamiliar numbers calling within about two minutes of submitting a form. The predictable result is that they answer one and ignore the rest, or answer none and stop picking up entirely.

The arithmetic, worked through

Compare two realistic buys. An exclusive lead at $250 with a 70% contact rate and a 12% contact-to-signed rate costs $250 / 0.70 / 0.12, roughly $2,976 per signed case.

A shared lead at $60 with a 55% contact rate and a 3% contact-to-signed rate costs $60 / 0.55 / 0.03, roughly $3,636 per signed case. The lead that was 76% cheaper produced a case that was 22% more expensive.

The conversion rates above are illustrative. Substitute your own before deciding anything. The point is structural: a 4x price difference is routinely erased by the conversion gap, so the headline price tells you almost nothing on its own.

TODO(usama): replace the illustrative contact and signed rates with our observed figures if we have them from client reporting.

When shared leads are the right call

Shared data is not always the wrong buy. If you have a large intake team that can dial within seconds around the clock, and you are optimising for volume of conversations rather than cost per case, shared leads can work.

They also make sense as a supplementary source when your exclusive supply is capped and you have unused intake capacity. What does not work is buying shared data with a small intake team that calls back in twenty minutes.

What we sell

We generate our own MVA traffic and sell exclusively, with no resale window. Every lead carries a TrustedForm certificate and is screened before it reaches you.

TODO(usama): confirm our resale policy wording and whether we offer any shared product at all.

Pricing detail is on our [MVA lead pricing page](/lead-generation/mva/pricing), and the delivery mechanics are on the main [MVA leads](/lead-generation/mva) page.

Common questions

How many firms typically receive a shared MVA lead?: Three or four is the industry norm, though some vendors sell to more. Ask for the specific cap in writing; a vendor unwilling to state a number is likely selling to as many buyers as will pay.
Does exclusive mean the claimant has not spoken to another firm?: No. It means the vendor sold the record once. The claimant may have submitted forms on several sites independently. Exclusivity controls the vendor's distribution, not the claimant's behaviour.
Is a 30-day exclusive window worth paying for?: It is worth more than shared and less than true exclusivity. Most MVA cases that sign do so well inside 30 days, so the practical difference is small, but the price should reflect that the record is eventually resold.
How fast do I need to call a shared lead?: Seconds, not minutes. On shared data the buyer who dials first takes a disproportionate share of the signings, which is why shared data suits large intake teams and punishes small ones.

Test exclusive MVA leads

Start with a batch sized to produce at least 30 qualified conversations. That is the smallest sample that says anything real about conversion.

MVA Leads

Last reviewed September 12, 2026